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We partner with teams to streamline manufacturing processes and elevate product experiences through high-clarity documentation and human-centered design

Our Services

Bridging the gap between machines and workforce, we develop high-fidelity training programs and operator qualification frameworks to ensure your production team is launch-ready.

  • We ensure your technical training is effective by evaluating it against a high-clarity framework that can also serve as your standard training template. We can guide your team through the drafting process, coaching them on what questions to ask, and how to gather information from in-house SMEs and supplier documentation, combining all into a cohesive learning tool.

     

    By role-playing as the end-user, accounting for various assumed knowledge levels, we can stress-test your materials to identify gaps and opportunities for improvement, whether it's intended for novice operators or senior technicians. This rigorous assessment ensures that your training is not just technically accurate, but truly accessible to the person standing at the machine.

  • We guide your team in creating a blended learning architecture that ensures theoretical knowledge translates into physical performance on the shop floor. By defining exactly which skills are best learned in a quiet environment versus those requiring hands-on time, we maximize training efficiency.

     

    Think of this as the glue between all of your standard work instructions, so operators know WHY/HOW instead of only WHAT. This strategy ensures operators have the confidence to perform, problem solve, and continuously improve under real-world pressure.

  • We design structured qualification frameworks to help you validate true technical competency. To ensure your Qualification Matrix (QM) accurately reflects the primary skills needed to run machines effectively, we identify requirements from multiple sources, including interviews with your in-house subject matter experts, deep-dives into supplier specifications, and direct shop-floor task assessments. We can then build a tiered strategy that defines what operational readiness looks like at different levels, distinguishing between an operator who can perform tasks under supervision versus one capable of running equipment independently.

     

    Whether you need to improve the validation portion of an existing QM to reflect real-world skills, or you require a new, comprehensive QM strategy, we provide your operations management team with a reliable roadmap to track workforce readiness and ensure safety and quality standards are met across every shift.

  • We coach you on facilitating supplier knowledge transfer that goes beyond the basic required documentation provided in Factory or Site Acceptance Tests (FAT/SAT). Supplier documentation is typically limited to utility specs and spare parts lists, with only rudimentary operating manuals included. Research shows that most supplier-provided content is not directly usable for training, as it is often overly technical or lacks the structure needed for shop-floor learning.

     

    We step in to reformat, restructure, and expand this raw content into comprehensive training material, ensuring your team has the internal capability to train future workers long after the supplier’s trainers have left your site. Our strategy can begin early in the equipment lifecycle, working with your in-house technical staff to build an initial documentation framework before the SAT even begins. This living document is expanded as more supplier content becomes available, culminating at the commissioning phase where we guide you to integrate final real-world machine photos and reflect any last-minute control changes to ensure your team has a complete training guide on day one.

  • We consult on physical and digital tools to help your trainers simulate factory processes and common operator tasks safely and cost-effectively outside of a factory environment. From specifying demo equipment and classroom learning aids, to designing visual teaching materials, we help you build a sandbox where mistakes are free to be made as employees learn. This is the ideal solution for scale-up hiring phases where you need a large amount of new hires, often in multiple global sites, all up to speed before they ever touch live production machinery.

  • We can help you integrate generative AI tools to streamline the drafting of dense training libraries, expand ideas for lesson plans and much more. Instead of spending months manually writing content from zero, we can use AI to assist in drafting and structuring content to a proven standard, which is then human-verified for accuracy and final formatting. This allows your in-house subject matter experts to focus on the technical nuances of the content, while AI handles the heavy lifting of general or repetitive content structure.

  • Virtual Reality (VR) or Augmented Reality (AR) learning applications are only as good as the data powering them. VR/AR providers do not know your processes or machines, so you need to provide content to them to map to their systems. We can help you provide the foundational technical scripts and logic paths that allow VR/AR systems to function as effective training tools. By ensuring your written content is structured for spatial learning, we help you create immersive experiences that reduce training time and improve long-term memory retention for complex procedures.

How We Collaborate

Remote Coaching
Daily Packages

Any of our services, from redlining supplier documentation to product design sprints, can have high-impact progress in a single day. Instead of giving you with a cliché consulting presentation or list of ideas, we prefer to coach you through the solution in real-time.

 

› Pre-Alignment: A 30-minute call to define our exact goals.

 

› Deep Dive: 2 hours of independent expert review of your materials before we meet.

› The Session: An 8-hour series of collaborative video calls to finalize your content or strategy.

(from €1,499)

Custom
Engagements

Sometimes there is simply too much to do in one day, or your project requires a more hands-on approach. Whether it is an extended series of remote sessions or planning an onsite audit, we build a custom roadmap that fits your specific goals, timeline, and technical requirements.

We partner with you for the long haul to ensure your documentation, training, or design ecosystems are built for scale and total compliance.

 

Contact us today to begin planning a comprehensive collaboration for your long-term projects.

(€ based on scope)

Find Your
Flow

Not sure which format fits your current needs? Let's have a 15-minute call to discuss your documentation, training, or design challenges. No jargon, no pressure, and no cost... Just a quick alignment to see how we can help you build skills or design solutions that last. Let's have a call, and we can find your flow together. 

Book a 15-Minute Call

Not very social? That's OK too... You can just send us a message and we will reply soon

Some of the past teams we've collaborated with

Case Studies

Diverse problems. Diverse solutions. Diverse experience.

  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    Shanghai, China

    Impact Summary: Transformed battery cell production and quality management, boosting yields, compliance, and team performance at battery OEM’s main Chinese contract manufacturing site.

    Industry or Service: Battery Cell Manufacturing / Production / Operations

    Client Info: North American mid-market battery OEM specializing in cylindrical Lithium-Iron-Phosphate battery cells, packs, and energy storage systems

    Duration & Engagement Type: 24 months / Independent contract

    Results:

    • Increased final cell yield by 7.5% through targeted improvements in filtration, environmental control, and maintenance scheduling.

    • Managed and developed a 14-person production team across multi-shift operations, reducing turnover by roughly 33%.

    • Enhanced OEM–contract manufacturer communication and audit readiness, reducing compliance-related rework by nearly 50% and improving audit readiness.

    Let's Collaborate!
  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    Shanghai, China

    Impact Summary: Directed the full design and planning of a $150M lithium-ion battery cell production line in China, delivering on-time execution and regulatory approval for a battery OEM.

    Industry or Service: Battery Cell Manufacturing / Factory Process Design

    Client Info: North American mid-market battery OEM specializing in cylindrical Lithium-Iron-Phosphate battery cells, packs, and energy storage systems

    Duration & Engagement Type: 12 months / Independent contract

    Results:

    • Coordinated 20+ equipment suppliers and construction partners, maintaining 100% timeline integrity and achieving project scope within 4% of budget.

    • Defined and validated utility and infrastructure requirements, ensuring 100% uptime readiness for all production equipment.

    • Authored comprehensive environmental compliance documentation, securing regulatory approval (Environmental Impact Assessment) on first submission.

    Let's Collaborate!
  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    Skellefteå, Sweden

    Impact Summary: Developed and standardized manufacturing training content for a European battery cell gigafactory scale-up, accelerating factory operator onboarding and audit compliance.

    Industry or Service: Battery Cell Manufacturing / Workforce Training / Manufacturing Documentation / Audit Readiness

    Client Info: European mid-market battery OEM specializing in prismatic Nickel-Manganese-Cobalt battery cells, packs, and energy storage systems

    Duration & Engagement Type: 12 months / Independent contract

    Results:

    • Provided specialized support during a critical scale-up phase, focusing on creating training content and machine work instructions essential for meeting auditing and compliance requirements for manufacturing documentation (VDA 6.3, IATF 16949, ISO 9001/14001). 

    • Authored 2,000+ pages (200,000+ words) of cell manufacturing shop floor training, including slurry mixing, electrode coating, calendaring/pressing, and notching. 

    • Developed a standardized approach for creating visual training content for machine operation, which was adopted company-wide for all future planned Northvolt sites at the time. 

    • Contributed general manufacturing expertise to revise 200+ standard work instructions spanning the cell manufacturing process.

    Let's Collaborate!
  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    USA (Nationwide)

    Impact Summary: Drove digital transformation and Lean adoption across 15 US manufacturing sites, delivering record productivity gains, labor savings, and unlocked capacity.

    Industry or Service: SaaS for Manufacturing / Lean Operations / Shop-floor Coaching / Executive Coaching

    Client Info: Various US-based mid-market manufacturing facilities (food, beverage, nutraceuticals, and consumer packaged goods)

    Duration & Engagement Type: 18 months / Consulted via US/UK-based agency

    Results:

    • Coached 15 US-based manufacturers to increase production line efficiencies by at least 8% up to 92%, and to reduce downtime by up to 45%.

    • Led 20 Kaizen projects, delivering $6.5M+ in annual labor savings and $25M in potential capacity gains.

    • Coached Lean and CI cultural adoption among 2,000+ workers, increasing employee engagement and retention.

    Let's Collaborate!
  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    Las Vegas, USA

    Impact Summary: Implemented process automation improvements at a rare earth metal separation facility, improving production control and efficiency during a corporate restructuring phase (pre-bankruptcy workforce reduction).

    Industry or Service: Rare Earth Metals / Mining / Chemical Processes

    Client Info: North American industrial mining and materials company

    Duration & Engagement Type: 6 months / Independent contract

    Results:

    • Designed and implemented an automated defoamer system, reducing manual interventions by 30% and cutting labor-related downtime by 15%.

    • Debugged instrumentation and optimized PLC and SCADA logic, reducing reagent waste by 12%.

    • Supported continuous production of cerium during business transition into bankruptcy and reduction of onsite workforce.

    Let's Collaborate!
  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    Salzgitter, Germany

    Dalian, China

    Impact Summary: Supported manufacturing documentation and operational readiness for a European battery cell gigafactory scale-up, integrating global best practices to accelerate workforce qualification during production ramp-up.

    Industry or Service: Battery Cell Manufacturing / Production Ramp-up / Global Knowledge Transfer

    Client Info: European battery OEM focused on high-volume prismatic cell production for the global electric vehicle market

    Duration & Engagement Type: 30 months / Direct Employment

    Results:

    • Supported global gigafactory planning, including equipment FAT / SAT / commissioning quality gates and supplier documentation reviews.

    • Identified critical design risks in AGV and HVAC planning, and proposed technical upgrades to avoid an estimated €20M+ in retrofit costs and 10-12 week launch delay.

    • Developed 1,500+ pages of machine-specific technical content and 20+ hours of video walkthroughs to bridge pilot testing and mass production.

    • Standardized a shop-floor training framework at the company’s pilot factory in China to scale and localize operator qualification programs across global operations.

    Let's Collaborate!
  • Zach_edited.jpg

    Zach | Manufacturing Training & Documentation

    USA (Nationwide)

    Ongkharak, Thailand

    Subang Jaya, Malaysia

    Impact Summary: Led Lean Manufacturing and digital workforce transformation for 7 new client factories in Thailand and Malaysia, while maintaining retention of ~60 existing US-based client sites, driving rapid productivity and cost improvements.

    Industry or Service: SaaS for Manufacturing / Lean Operations / Shop-floor Coaching / Executive Coaching

    Client Info: SE Asia-based enterprise manufacturing facilities and various US-based mid-market manufacturing facilities (food, beverage, nutraceuticals, and consumer packaged goods)

    Duration & Engagement Type: 30 months / Consulted via US/UK-based agency

    Results:

    • Improved plant productivity at 7 new SE Asia-based client sites by 8–15% within three months post-implementation.

    • Completed 12 SE Asia-based Kaizen projects, achieving $1.2M+ in annual labor savings and $6M in capacity gains.

    • Supported the retention of ~60 US-based manufacturing sites with ongoing coaching of both shop-floor operator level and executive leadership.

    • Standardized 500+ pages of operator coaching materials used company wide.

    Let's Collaborate!
  • Marzie Profile_edited.jpg

    Marzie | Product Design & UX/UI

    Tehran, Iran

    Impact Summary: Led user research and growth-focused product design for Iran’s fastest-growing navigation app, increasing engagement and revenue through data-driven UX and behavioral insights.

    Industry or Service: Mobile Apps / B2C / iOS / Android / Navigation / Mapping

    Client Info: 6M+ user navigation platform in Iran

    Duration & Engagement Type: 6 months (Senior User Researcher & Product Designer)

    Results:

    • Increased user engagement from 40% to 65% by redefining UX writing and Tone of Voice.

    • Conducted 100+ usability tests, surveys, and interviews, shaping high-impact improvements to the Point of Interest feature.

    • Improved research and analytics team productivity by 30% through better collaboration and qualitative analysis workflows.

    • Drove 10% revenue growth by identifying and activating new user personas.

    Let's Collaborate!
  • Marzie Profile_edited.jpg

    Marzie | Product Design & UX/UI

    Tehran, Iran

    Impact Summary: Led UX strategy, design system, and product design across large-scale fintech and insurance platforms, improving retention, onboarding, and operational efficiency for tens of millions of users.

    Industry or Service: SaaS / Mobile Apps / B2C / B2B / iOS / Android / Fintech / Insurance

    Client Info: 60M+ user super application (ride-hailing, delivery, travel, payments)

    Duration & Engagement Type: 30 months (Lead Product Designer)

    Results:

    • Led and mentored a 6-person UX team, strengthening cross-functional collaboration and Agile adoption.

    • Reduced payment default rates by 30% through redesigned onboarding and user profile flows.

    • Increased user retention by 10% by analyzing behavioral data from 20,000+ users.

    • Implemented Agile UX workflows, improving team communication efficiency by 54% and accelerating delivery.

    Let's Collaborate!
  • Marzie Profile_edited.jpg

    Marzie | Product Design & UX/UI

    Munich, Germany

    Impact Summary: Designed and validated next-generation home energy management experiences, combining deep user research with data-driven UX to launch new products and subscription services.

    Industry or Service: B2C / Smart Home / IoT / Consumer Electronics

    Client Info: European market leader in smart thermostats and AC control systems

    Duration & Engagement Type: 12 months (Senior Product Designer)

    Results:

    • Delivered a fully validated app prototype in under 6 months, based on 30+ user interviews and usability tests.

    • Designed scalable data visualization systems for complex energy data across 30+ screens.

    • Created a personalized onboarding for the target users, increasing feature engagement by 70%.

    • Led UX for a new subscription-based service, improving conversion rates by 20% through integrated upsell flows.

    Let's Collaborate!
  • Marzie Profile_edited.jpg

    Marzie | Product Design & UX/UI

    Berlin, Germany

    Impact Summary: Led a full UX and product redesign of an electric vehicle charging app, dramatically improving usability, satisfaction, and product adoption.

    Industry or Service: B2C / E-Mobility / EV Charging / SaaS / Mobile Apps / iOS / Android

    Client Info: European manufacturer of electric vehicle chargers

    Duration & Engagement Type: 24 months (Senior Product Designer)

    Results:

    • Led end-to-end redesign of the mobile app (iOS & Android), increasing user satisfaction from 30% to 80%+.

    • Improved task success rates from 40% to 90%, significantly reducing user friction.

    • Ran 40+ design reviews, aligning product, engineering, and business teams under a tight 6-month delivery timeline.

    • Implemented UX research, analytics, and Google HEART metrics, reducing user-reported issues by 50% and enabling faster iteration.

    Let's Collaborate!

Meet Your Team

Ready to meet your team?

Zach_edited.jpg

Zach  |  Manufacturing Training
& Technical Documentation

English

13 years experience

Factory training and documentation expert specializing in high-stakes manufacturing documentation and workforce qualification. Zach bridges the gap between complex machinery and human performance, having authored over 3,500 pages of technical training content and 300+ machine-specific Standard Work Instructions for global battery, chemical, and industrial process leaders. With deep experience in audit-heavy environments (including IATF 16949, VDA 6.3, ISO 9001/14001, and FDA 21 CFR Part 11), he ensures that training systems are not just intuitive for operators, but fully compliant for regulators. From leading factory launches in Germany and Sweden to coaching Lean principles in the US and Southeast Asia, Zach transforms dense technical requirements into scalable, high-clarity knowledge systems.

Marzie Profile_edited.jpg

Marzie  |  Product Design
& UX/UI

English, Farsi

11 years experience

An expert product designer with a focus on making complex digital ecosystems feel effortless. With a background leading end-to-end design for global tech firms, Marzie specializes in information architecture and scalable design systems that drive user engagement. She combines deep UX research with a high-fidelity visual aesthetic to solve complex product problems, ensuring every user interface is as intuitive as it is beautiful.

Zach_edited.jpg

Zach  |  Manufacturing Training & Technical Documentation

English

13 years experience

Factory training and documentation expert specializing in high-stakes manufacturing documentation and workforce qualification. Zach bridges the gap between complex machinery and human performance, having authored over 3,500 pages of technical training content and 300+ machine-specific Standard Work Instructions for global battery, chemical, and industrial process leaders. With deep experience in audit-heavy environments (including IATF 16949, VDA 6.3, ISO 9001/14001, and FDA 21 CFR Part 11), he ensures that training systems are not just intuitive for operators, but fully compliant for regulators. From leading factory launches in Germany and Sweden to coaching Lean principles in the US and Southeast Asia, Zach transforms dense technical requirements into scalable, high-clarity knowledge systems.

Marzie Profile_edited.jpg

Marzie  |  Product Design & UX/UI

English, Farsi

11 years experience

An expert product designer with a focus on making complex digital ecosystems feel effortless. With a background leading end-to-end design for global tech firms, Marzie specializes in information architecture and scalable design systems that drive user engagement. She combines deep UX research with a high-fidelity visual aesthetic to solve complex product problems, ensuring every user interface is as intuitive as it is beautiful.

We aren’t your typical consultants. We are a husband-and-wife team on a mission to bring clarity to complex systems. By combining our unique strengths in manufacturing training, product design, and technical documentation, we serve as coaches who care deeply about your long-term results. We are friendly, down-to-earth, and believe in practicing exactly what we share.

 

As you’ll see in our shared gallery of recommendations and industry event highlights, we roll up our sleeves to ensure that the work we do together creates a lasting impact.

Let's get started

Translating complexity to bring clarity, from production lines to product screens

Ready to find your flow? Tell us about your project, from manufacturing readiness to digital product strategy. We’ll dive into the details together.

Firoozeh

[fee-ROO-zeh] noun

Persian for turquoise, a stone symbolizing clarity and calm direction

Flow

[floʊ] verb

A state of clarity in motion, where complexity becomes intuitive

Firoozeh Flow

Berlin, Germany

hello@firoozehflow.com

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